ABOUT ORIGINALLUXURY
Born from a public-private alliance of Swiss academic institutions and luxury industry leaders, ORIGINALLUXURY provides the definitive infrastructure for absolute transparency. This curated marketplace serves as the physical proof of our vision: an ecosystem where exceptional craftsmanship and immutable technology converge to secure trust for collectors worldwide.
WHO WE ARE
ORIGINALLUXURY: Empowering Trust. Enabling Transparency. Shaping the Future of Luxury.
ORIGINALLUXURY is a neutral, technology-agnostic initiative dedicated to advancing transparency, best practices, and digital innovation across the luxury industry. Founded in 2022 by Swiss-based innovation company OriginAll SA, in collaboration with leading academic institutions and industry stakeholders, ORIGINALLUXURY brings together luxury brands, manufacturers, technology providers, researchers, and industry organisations to address one of the sector’s most significant challenges: creating trust and value in an increasingly digital world.
In 2025, ORIGINALLUXURY launched its Digital Product Passport (DPP) platform, enabling brands and retailers to create dynamic digital experiences that combine product information, provenance, authenticity, ownership transfer, after-sales services, and customer engagement within a single interface. The platform is designed to be accessible to organisations of all sizes and compatible with a wide range of existing technologies and data sources. Beyond technology, ORIGINALLUXURY is committed to fostering industry dialogue and collaboration. Through flagship initiatives such as the Luxury Roundtable, industry research reports, executive workshops, and strategic partnerships, we provide a forum where brands, suppliers, technology providers, regulators, and academics can collectively shape the future of luxury.
The DMCC Luxury Innovation Centre, established in partnership with ORIGINALLUXURY, combines innovation, technology and sustainability to strengthen Dubai’s position as a global hub for the luxury industry. Located on the 48th floor of Almas Tower, the Centre offers an exceptional setting for businesses to collaborate and shape a more transparent and authentic future for the global luxury market. Members gain access to world-class facilities, tailored business support and an influential community of leaders and enterprises representing diamonds, gold, fine jewellery and lifestyle brands. Here, members connect with technology innovators, sustainability experts and industry professionals dedicated to advancing responsible growth across the luxury sector.
Swiss Calibration
Rooted in independent academic rigor, our platform uses cryptographic verification to perfectly synchronize a physical masterpiece with its digital product passport.
Institutional Authority
Developed alongside leading European research bodies, our framework sets the objective, peer-reviewed standard for luxury traceability.
Responsible Sourcing
DPP Ambassadors independently verify the entire lifecycle of raw materials, ensuring responsible stewardship and absolute supply-chain integrity.
Secure Custody Transfer
Every transaction guarantees fully insured global transport paired with the instant, permanent transfer of the digital title to your private vault.
ARCHIVAL INTEGRITY
The Evolution of Luxury Ownership
The modern collector demands absolute certainty. The ORIGINALL Marketplace was established to eliminate ambiguity from fine jewelry acquisitions. By mandating a verified Digital Product Passport (DPP) for every property listed within our catalogue, we provide an uncompromised validation of authenticity, gemological status, and ownership lineage.
When you acquire a piece through our framework, you are not merely purchasing jewelry; you are assuming documented custody of an authenticated legacy.
Leadership
The strategic and technical architecture of the alliance is directed by pioneers in brand security, institutional compliance, and industrial technology.
Hans Schwab
Co-Founder
Driving the intersection of circular economy principles, decentralized traceability ledger infrastructure, and luxury asset protection within the Swiss ecosystem.
Margot Stuart
Co-Founder
Managing strategic alignment between public-private academic consortiums, international regulatory frameworks, and elite heritage Maisons.
Aeron Victor Antonio
Business Development & Operations Associate
Spearheading business development, collaborative partnerships, and marketing strategies across ORIGINALLUXURY’s initiatives.
Stephanie Pippen
Content and Operations Coordinator
Streamlining content production and platform operations.
The Next Era of Responsible Luxury
Align your Maison with the global framework for independent traceability. By deploying the ORIGINALLUXURY Digital Product Passport platform, leading brands anchor physical craftsmanship within an immutable digital record, guaranteeing absolute provenance and protecting asset legacy.
