A DIFFERENT WAY TO DISCOVER FINE JEWELLERY.
ORIGINALL.MARKET is a curated marketplace bringing together distinctive jewellery from independent designers and Maisons around the world.
We created it around a simple idea: when you discover a piece you love, you should be able to discover the story behind it too.
That is why every piece featured on ORIGINALL.MARKET comes with an ORIGINALLUXURY Digital Product Passport.
MORE THAN WHAT YOU SEE
Beautiful jewellery starts with design. But there is so much more behind every piece.
Who created it? What inspired it? What is it made from? Where did its gemstones come from? What craftsmanship went into making it?
A Digital Product Passport gives each Maison a place to share these details and gives you a way to keep them with your jewellery.
So you are not simply discovering something beautiful.
You are discovering everything that makes it special.
WHY ORIGINALL.MARKET?
EVERY PIECE HAS A PASSPORT.
No DPP, no listing.
It is one of the things that makes ORIGINALL.MARKET different.
Every piece offered through our marketplace must have an ORIGINALLUXURY Digital Product Passport, connecting the physical piece with its digital story.
Depending on the information provided by the Maison, your passport can bring together details about the design, materials, gemstones, craftsmanship, provenance, certifications and more.
And when the piece becomes yours, its story can continue with you.
THE MAISONS
INDEPENDENT. DISTINCTIVE. WORTH DISCOVERING.
ORIGINALL.MARKET gives independent designers and jewellery Maisons a new place to be discovered.
We look for creativity, craftsmanship, individuality and a story worth telling – from emerging designers to established names creating exceptional pieces.
Explore their collections, meet the people behind them and find something you may not discover anywhere else.
BEHIND ORIGINALL.MARKET
POWERED BY ORIGINALLUXURY
ORIGINALL.MARKET was created by ORIGINALLUXURY, an independent initiative bringing together the luxury industry, technology and academia to explore how greater transparency and better product information can create trust and value.
Since 2022, ORIGINALLUXURY has built a global community of luxury brands, manufacturers, technology providers, industry organisations and academic partners.
Its Digital Product Passport platform gives brands a way to connect a physical product with the information and experiences that matter throughout its lifetime.
ORIGINALL.MARKET brings that work directly to the consumer – creating a place where beautiful products and their stories can be discovered together.
Swiss Calibration
Rooted in independent academic rigor, our platform uses cryptographic verification to perfectly synchronize a physical masterpiece with its digital product passport.
Institutional Authority
Developed alongside leading European research bodies, our framework sets the objective, peer-reviewed standard for luxury traceability.
Responsible Sourcing
DPP Ambassadors independently verify the entire lifecycle of raw materials, ensuring responsible stewardship and absolute supply-chain integrity.
Secure Custody Transfer
Every transaction guarantees fully insured global transport paired with the instant, permanent transfer of the digital title to your private vault.
MEET THE TEAM
THE PEOPLE BEHIND THE MARKETPLACE
Hans Schwab
Co-Founder
Co-founder of ORIGINALLUXURY and OriginAll SA, Hans brings extensive experience in technology, product security, traceability and innovation to the development of new models for the luxury industry.
Margot Stuart
Co-Founder
Co-founder of ORIGINALLUXURY and OriginAll SA, Margot works at the intersection of luxury, technology and industry collaboration, building partnerships and initiatives that connect brands, innovators and consumers.
Aeron Victor Antonio
Business Development & Operations Associate
Supporting our Maisons and partners while developing new collaborations and opportunities across the ORIGINALLUXURY ecosystem.
Stephanie Pippen
Content and Operations Coordinator
Supporting the content, operations and day-to-day experience across ORIGINALLUXURY and ORIGINALL.MARKET.
FOR MAISONS
YOUR STORY BELONGS HERE.
ORIGINALL.MARKET gives jewellery designers and Maisons more than another place to sell.
It gives every piece a space to tell its story – from inspiration and craftsmanship to materials, provenance and the details that make it yours.
Already using ORIGINALLUXURY Digital Product Passports?
Your next collection could be here.